Strategic Communication's Role in Eliminating Disinformation's Impact in Time of Current Geopolitical Challenges

Abstract

The article presents strategic communication as one of the tools used to counter disinformation, especially during global security challenges, which undoubtedly includes the fight against disinformation. Disinformation has recently become a significant global security challenge that individual states must face. In this context, individual states and international organizations are looking for practical tools to eliminate the effects of disinformation campaigns. Strategic communication
undoubtedly belongs among these tools. Nevertheless, strategic communication has several advantages compared to other approaches, such as restrictive measures or educational activities based on critical thinking. The advantage of strategic communication is that we choose the topics we want to communicate ourselves and the methods and tools for their dissemination. In this way, we will avoid several negative effects, such as deepening the polarization of society or cognitive dissonance. Attention is paid to the institutional security of strategic communications. Creating an "ecosystem" that would mainly operate outside state institutions appears to be effective. This contribution aims to present the optimal strategic communication model and its pillars. Another effort is to present the so-called "strategic communication ecosystem," its
mission, and its role in the fight against disinformation.